The Paramount and Hasbro Entertainment movie had been expected to easily top the domestic chart with $30 million or more. Instead, it came in at $25 million.

Josh Cooley's Transformers One put up a good fight, and audiences received new spooky season offerings with Coralie Fargeat's The Substance and Alexandre Aja's Never Let Go, but early returns show that Beetlejuice Beetlejuice has won the weekend box office for a third week in a row. Check out the full Top 10 below, and join me after for analysis.