Effective performance advertising with personalized offers is key, as brands are likely to set different discount levels across various product categories based on users' or segments' preferences.

Implementing artificial intelligence effectively may be the most pressing preoccupation facing retailers today. This is perhaps why even though global AI in the retail market is expected to grow by 30 ...

Brands are grappling with challenges such as signal loss, reduced access to key data sources, and tighter privacy regulations ...