It's 2024, and a media planner's best friend, and most utilized tool, is still Microsoft Excel? Yes, that is a mind-boggling fact.

A marketing campaign telling people why they SHOULDN'T visit is an effective and humorous way to create awareness for any destination in need of … Read the whole story ...

In a recent interview at a Financial Times event, Diller cited concerns that companies have to stop believing they are in a ...

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Of all the things that can instantly change our mood, a song is one of the most potent. Why is that? Read the whole story ...

Creative marketing agency Shadow has added Windham Mountain Club, a ski resort in the Catskills, to its roster. Windham, located a few hours north of New York City, has been transformed to provide ...

Six weeks before the election Trump continues to dominate the news cycle, according to my analysis, but not by much.

The report from industry group Clean Creatives incorporates over 30 new sources of data to reveal contracts between 590 ...

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Thanks to the Paris Olympics, NBCU posted the highest share obtained by any media distributor since the measure started up in ...

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Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...