With limited touchpoints to engage customers, Zurich Insurance’s CCO believes data can help build connections and fuel transformation.

Three years into its transformation, Marks & Spencer is tapping into the magic of a family Christmas in a bid to enhance its ...

Sky’s female-focused Esports campaign is the brainchild of a revamped marketing team united under the Sky Connectivity brand.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Opting for a marketing strategy weighted towards brand and social channels, M&S is on a mission to “re-imagine” its website and app experience.