We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of ...

The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how ...

Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.

No matter the sector, brands can use experiential marketing to affect the customer experience.

With no one-size-fits-all solution, marketers need a strategic approach. Despite all the doom-and-gloom news out there, cookieless marketing will be better, and there are practical strategies ...

In a post-pandemic world, market opportunities are coming and going faster than companies can shift to meet them. However, organizations that possess a few key capabilities and cultural attributes can ...

In a post-pandemic world, market opportunities are coming and going faster than companies can shift to meet them. However, organizations that possess a few key capabilities and cultural attributes can ...

In a post-pandemic world, market opportunities are coming and going faster than companies can shift to meet them. However, organizations that possess a few key capabilities and cultural attributes can ...

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative strategies, the winners and honorable mentions have truly set the standard for ...