When Campaign US broke the story of Omnicom Advertising Group's creation last month, there were plenty of interpretations. An ...

McDonald’s China's chief growth officer, Yabin He, tells Campaign that he deprioritises ROI in place of emotional connections ...

To unlock proven efficacy and efficiency, CPG marketers should synergise their traditional spends on TV with TikTok- a ...

YouTube has rolled out its first-ever shopping feature in Southeast Asia, choosing Indonesia as its inaugural market and ...

Chief solutions architect Scott Hagedorn shares insights on how AI is transforming how the holding company services clients.

Cylndr Seoul’s copywriter and a former theatre actor, Roberto Buhain reveals his unpredictable path from the stage to the ...

The campaign draws on more than 300 stories from women across Kenya, Indonesia, Nepal, Nigeria and Uganda, capturing their ...

It unveiled its latest innovations at the Snap Partner Summit, including the latest generation of augmented reality (AR) ...

With beauty standards increasingly shaped by quick-fix solutions, Quantum's Tanya Malik questions whether brands are prepared for the profound shifts in consumer expectations, and how they'll adapt to ...

Personal and public events over the summer – in Cannes and the UK – demonstrate that racism is a pervasive and dangerous ...

Audio giant Spotify is expected to grow its global advertising revenue to $2.1bn in 2024, up by 13% year-on-year, according to new data from WARC. According to the report, Spotify has seen ...