Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

We just need to convince the company to do it.Toyota brought a whole bunch of toys to SEMA 2024, from a GR 86 with the GR ...

The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

Toyota’s CALTY Design Center “reinvented” more than 50% of the Land Cruiser, especially at the back half, to make the ROX.

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota is taking enthusiasts on a nostalgia-fueled desert trip with the reveal of the Land Cruiser ROX concept, an open-top ...

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past.

Toyota continues with its open-air off-road concepts for the 2024 SEMA Show with the Land Cruiser ROX Concept.

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Toyota reveals the second of 10 concepts it will show at SEMA, the Land Cruiser-based ‘ROX,’ or ‘Recreation Open eXperience.’ Toyota’s CALTY Design Center “reinvented” more than 50% ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

Toyota's Land Cruiser ROX was one of the most interesting concepts at SEMA, and this is why the brand should actually sell it ...