It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

Take the power of the moon's cycle into your own hands with the Swatch x Omega Mission To The Moonphase MoonSwatch.

To my knowledge, no watch has ever featured an earthphase complication before, and Swatch is also claiming it’s the first ...

Swatch has launched the Snoopy MoonSwatch ‘Mission to Moonphase,’ a collaboration featuring Snoopy lounging in a moon crater on an all-white Bioceramic case. Priced at £270 / $310, the watch is ...