We spoke to Diageo's Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

The FTC's "click-to-cancel" feature aims to make the subscription cancellation process easier for consumers. Here's how ...

Five key capabilities that businesses must develop to unlock and sustain growth in today’s volatile and ambiguous marketplace ...

The editors of Chief Marketer have named the 2024 Campaigns of the Year. Showcasing groundbreaking ideas and innovative ...

According to Lowe’s CMO Jennifer Wilson, the brand is leaning into a fledgling loyalty program and demonstrating value with ...

The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.

Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of ...

Tuesday October 29, 2024 Good morning! It’s Tuesday, October 29, and this is your monthly Cynopsis sports newsletter. LEADING THE CHARGE At ESPN’s Media Day, Chairman Jimmy Pitaro proclaimed that ESPN ...