If you’re using Microsoft Ads, you have probably received an email from Microsoft over the past few months about Universal Event Tracking (UET) consent enforcement. In the email Microsoft outlines ...

I’ve worked with a number of charities, both as part of an in-house team and at equimedia, doing everything from managing social media, to building a strategy to meet charity performance marketing ...

AI: the 21st century’s version of the space race as providers compete to develop the most useful and widely adopted solutions, first. It seems you can’t scroll LinkedIn, read industry news or attend a ...

Louise started her marketing career agency side, moving client side to launch the supporter fundraising programmes for The Blue Cross. After starting a family she co-founded equimedia with Andrew in ...

After auditing the Early Years Direct Google PPC account, we thought we could make their investment work harder for them. Now it was time to prove it. Early Years Direct (EYD) have over 2,000 products ...

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