The Land Cruiser ROX will debut next week at the SEMA show featuring a sliding softtop convertible roof, a four-inch lift, ...

ROX” stands for “Recreation Open eXperience.” Yeah, we know the acronym is a bit labored, but so is "RAV4." And we all know ...

Toyota said the Land Cruiser ROX concept can "easily be envisioned as a future production model," but that will largely ...

Toyota is set to unveil the Land Cruiser ROX concept at this year’s SEMA Show in Las Vegas, offering an open-air, ...

Toyota's designers did a heck of a job with the new Land Cruiser, but there was one key feature they missed. With the Land ...

Toyota will rock up to the 2024 SEMA show with two open-top SUV concepts, including one based on the Land Cruiser.

Toyota’s ROX Concept debuts at the SEMA Show with an open-air design inspired by the Land Cruiser’s rugged past. The Toyota Land Cruiser is one of the Japanese automaker’s high-end models ...

This virtual artist, better known as "Theottle" on social media, has resorted to CGI slicing and dicing the Land Cruiser ROX concept for the 2024 SEMA Show ...

The ROX concept, or Recreation Open eXperience, returns to the Land Cruiser’s early days with an open-air design. Born in Ann Arbor, Michigan, the ROX Concept is the result of Toyota’s North ...

Toyota's Land Cruiser ROX was one of the most interesting concepts at SEMA, and this is why the brand should actually sell it ...

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The Toyota Land Cruiser ROX concept is an open-top version of Toyota's hybrid off-road SUV built for the SEMA show. The ROX concept features butch fender flares, and it rides four inches higher ...