YouTube will begin displaying ads when users pause videos. This new "pause ad" format has already caused a negative reaction, ...

Now, YouTube confirms advertisers can broadly target your paused screentime: “As we’ve seen both strong advertiser and strong ...

In such a situation, is YouTube’s Pause ads the best way out or a game of domino that will pull the audience away?

The Google-owned video sharing platform has widely rolled out "pause ads" ‒ static advertisements that appear on-screen when ...

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Crusts Are Off The growth of online ...

After several users spotted pause ads on their YouTube apps on TVs earlier this month, YouTube has confirmed that these ads ...

During the start of this month, several users spotted a new ‘Pause Ads’ option for the YouTube TV app. Now, we can confirm ...

YouTube started piloting the feature in 2023 with a limited number of advertisers, and now they can appear any time you pause ...

Is nothing sacred? YouTube is now rolling out "Pause ads" that encroach on the right-hand side of paused videos. These ...

YouTube is now widely rolling out pause ads. These ads will appear when you pause playback, in addition to regular YouTube ...

The next time you pause a YouTube video to take a closer look at something, you might see an advertisement instead.

First, YouTube subjugated viewers to longer unskippable ads. Now, not even pausing your screen will be an escape from them.