Says Swatch: “Both the moon and the Earth take approximately 29.5 days to go through all their phases, but in reverse order.

Swatch and Omega have launched yet another MoonSwatch, and this time, the affordable chronograph introduces a brand-new ...

Ironically, for a watch famous for rocketing out of the atmosphere and getting some steps in on the moon, this new piece puts ...

The Mission To Earthphase MoonSwatch model has an Earth Phase Indicator which offers a fresh take on tracking time.  Read ...

It’s been a good few months since Swatch and OMEGA have released a new MoonSwatch. Introducing the Mission to EarthPhase, a ...

The next chapter in the MoonSwatch collection shifts perspectives and brings something new to the table. Is it enough to get ...

Omega and Swatch's MoonSwatch line of fashion wristwatches may not qualify as haute chronologie or a showcase of the ...

The introduction of brand new complications is always a big deal in the watch game. And for it to come in at under £300 from Omega and Swatch’s ongoing collab proves that MoonSwatch is way more ...

Hamilton Watch chose Lancaster, PA to open its first American store. It's leaning into the brand's legacy as Lancaster was ...

It’s no secret that the old guard of luxury labels is struggling to decipher and decrypt modern hype. But by taking risks and ...

The latest goings-on in the world of haute horlogerie, from a back-to-the-future 1970s LED digital to Swatch’s new Mission on ...