Holiday spending online expected to exceed $240 billion in 2024
Americans are projected to spend that figure in online holiday shopping, according to a new report from Adobe Analytics. Thats up 8% from last year.
Holiday Online Shopping Will Surge, Says Adobe
U.S. online sales for the holiday season, Nov. 1 through Dec. 31, could grow 8.4% to a record $240.8 billion from a year ago, according to Adobe Analytics.
Holiday shoppers expected to shop online this season in record numbers
Online shoppers are expected to spend a record amount this holiday season, and a larger chunk of sales will be on mobile devices, a new holiday forecast predicts. In its online shopping forecast for the 2024 holiday season from Nov.
Adobe Expects Record Online Holiday Sales Of $240.8 Billion, Up Over 8%
Discounting, mobile shopping, social media influencers, and "trading up" are expected to drive sales this holiday season.
Shoppers will spend a record $241 billion online this holiday season
More than half of online sales for the holidays will be driven by electronics, apparel, furniture and home goods, according to Adobe Analytics
Expect Healthy Online Spending This Holiday Season, Says Analyst: What To Know
BofA Securities says U.S. consumers are focused on value and sees Amazon.com, Inc. (NASDAQ:AMZN) and Walmart Inc. (NYSE:WMT) well-positioned in the e-commerce industry to reap the benefits heading into the holiday season.
Online Holiday Spending Projected to Rise 8.4%
Steep discounts and easing inflation will compel U.S. shoppers to spend $240.8 billion online in November and December, up 8.4% from last year’s holidays and the biggest increase since 2021.
Shoppers expected to spend over $240B this holiday season
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Online holiday sales in the US to hit record $240.8B: Adobe Analytics
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting
Adobe expects U.S. online holiday sales to hit a record $240.8B this year with mobile shopping also expected to hit a new ...
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