For the third week in a row, the long awaited "Beetlejuice Beetlejuice" held its top spot at the box office, beating out the animated "Transformers: One."

"Beetlejuice Beetlejuice" is the No. 1 movie in North America for a third weekend, earning an additional $26 million in receipts, BoxOfficeMojo.com announced Sunday.

S eptember isn't generally seen as a month for box office goliaths, as studios usually deploy those titles either during the summer or in the final six weeks of the year, but ther