Medical Marketing & Media - News, Features & Insights
WEBThe digital marketing landscape is changing but the challenge for marketers remains: how to develop campaigns that deliver relevant, actionable content to hyper-targeted audience profiles. The latest on medical marketing. News, analysis, features, and insights for leaders, marketers, and creatives involved in promoting and commercializing ...
CG Life buys Toolhouse to brand itself as ‘science-first, tech …
WEBApr 9, 2024 · Shortly after unveiling a brand refresh at the start of the year, CG Life has announced it acquired digital agency Toolhouse. The acquisition is meant to boost the 2023 MM+M Agency 100 honoree’s digital capabilities, bringing Toolhouse’s expertise in marketing technology enablement, data-driven insights and user-centric design into the mix. . Financial terms of the deal were not dis
Healthcare Marketers Trend Report 2022: The Reset - Features
WEBMar 8, 2022 · This year’s Healthcare Marketers Survey reveals that 2021 budgets rose 15% to $8.3 million, compared to $7.2 million in 2020. Yes, that means budgets are well below the $12.5 million reported in 2019, but it also shows that marketers are cannier about digital investments and willing to build more flexible media plans.
Inside Montel Williams’ journey from long-undiagnosed patient to …
WEBJan 13, 2020 · Partner Content The A100 Playbook Podcast | Syneos Health Communications: Creating a growth-first culture During her tenure at Syneos Health Communications, Jeanine O'Kane, president, has been instrumental in developing award-winning communications programs and has helped integrate communications and commercial expertise into clinical development, unlocking innovative solutions to deliver …
2023 MM+M Awards: All the Winners
WEBThe MM+M Awards is celebrating its 20th year of recognizing healthcare marketing and media that is the most creative and effective in the industry. MM+M Staff. October 5, 2023. 11:00 pm. To view the digital edition of the 2023 MM+M Awards Book of the Night, click here. Up until the pandemic, MM+M conducted the judging for its Awards in person.
PatientPoint and Outcome Health merge to form point-of-care …
WEBMar 9, 2021 · PatientPoint has combined with Outcome Health, spawning one of the largest advertising networks in the point-of-care space. The combined company will operate under the PatientPoint brand and will be majority owned by a group of investors including funds managed by private-equity firms L Catterton and Littlejohn & Co., which had already been backers of PatientPoint and Outcome Health, respectively.
Why does RFK Jr. sound like that? Spasmodic dysphonia, explained
WEBAug 13, 2024 · Kennedy has a neurological condition known as spasmodic dysphonia (SD), a type of focal laryngeal dystonia that causes spasms in the muscles linked to the vocal folds. The condition causes the sound of a raspy, strained voice — which in turn can make patients feel anxious or distressed when speaking. The disorder affects some 500,000 ...
ICC Lowe - MM+M - Medical Marketing and Media
WEBApr 1, 2013 · Address 5 Sylvan Way, Parsippany, NJ 07054 Phone 973-984-2755 Website www.icclowe.com New Business Contact Matt Brown, General Manager, [email protected], 973-451-2212 Year Founded 1985 Employees 400 Holding Company Interpublic Group of Companies Sample Clients Biogen Idec, Janssen Therapeutics, Janssen Pharmaceuticals, Shire, Sunovion and ...
The top 12 physician influencers on Instagram - MM+M
WEBFeb 8, 2022 · Dr. Hazel Wallace (@thefoodmedic) While Instagram is the land of foodies, Dr. Hazel Wallace uses the platform to break down the science of healthy eating. She’s a big advocate for gut microbiome diversity, the lack of which has been linked to chronic illnesses like type 2 diabetes. Known on social platforms as “the food medic,” Wallace ...
10 Steps to Product Positioning - MM+M - Medical Marketing and …
WEBFeb 1, 2007 · To be successful, you must be willing to adhere to an effective positioning methodology. Following are the key steps for product positioning. 1 Conduct interviews with practitioners in your product’s therapeutic niche to gain relevant insights. Preliminary surveys can be conducted over the phone.
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