WEBWHAT IS AUDIENCE ADDRESSABILITY? An addressable audience refers to the total number of online consumers a media platform can reach via targeted advertising campaigns. Before digital took of, addressable targeting was mainly used by holders of postal addresses, such as newspapers and magazines, with addressable advertising taking the form of direct mail and print ads. Early online addressable ...
WEBINTRODUCTION Collaboration has long been a favourite subject of mine and one I believe doesn’t get talked about nearly enough. As we move towards the end of another and particularly strange year, it’s worth pausing for reflection. The programmatic landscape is constantly evolving; however, the open source movement has gathered significant momentum over the last 3 years and is now ...
The Present and the Future of Audience Addressability
WEBFeb 18, 2021 · The Present and the Future of Audience Addressability. by Grace Dillon on 18th Feb 2021 in Deep Dive. One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and compliant) manner is well underway. With rival …
What is SPO & Why is Everybody Talking About It? - ExchangeWire
WEBJul 17, 2017 · The first type of SPO is driven by algorithms that filter bid requests and responses to increase performance and reduce costs. This layer ordinarily exists between DSP and SSP and, to a certain extent, is fairly autonomous, as the algorithms ingest event data to derive their outputs, as explained in detail by AppNexus’ Brian O’Kelley in a ...
Adelaide Raises a $7M Seed Round, Led By Human Ventures
WEBJun 7, 2022 · Adelaide, the leader in attention-based media quality measurement, announced a USD$7m (£5.5m) round of seed funding led by Human Ventures. This brings the total amount of financing raised to date to $9.5m (£7.5m). Adelaide is trusted by the largest brands in the world to measure billions in media spend. In addition to this seed funding, Joe Marchese, general build partner at Human Ventures ...
Group Black Launches with USD$75m Backing; Amazon
WEBJun 30, 2021 · In today's daily news digest from ExchangeWire: Group Black launches with USD$75m (£54m) backing; Amazon demanding warrants from partners; and Retina raises USD$8m (£5.8m). Group Black launches with USD$75m (£54m) backing Group Black Inc., a collective of media companies with the shared goal of advancing opportunity and investment for Black ownership within the global media industry, has ...
Yieldmo Signs Strategic Partnership with Cedara to Build Path to ...
WEBApr 25, 2023 · Yieldmo, the smart advertising exchange that differentiates and enhances the value of ad inventory for buyers and sellers, commemorated Earth Day by announcing its partnership with Cedara, the carbon intelligence platform, to become the first digital advertising platform to holistically measure and granularly report its carbon emissions utilising Cedara’s Media Taxonomy.
Apple Request a Pause; Outsmart OOH Playout Reporting Standards
WEBOct 11, 2021 · In a press release, Outsmart highlighted that this collaboration is the first time OOH media sellers and buyers have worked together to produce a common standard for media playout reporting for both classic and digital inventory. “Positive industry collaboration to develop and drive adoption of common standards is an increasingly important area for Out of Home advertising,” chair of IPA ...
Transparency & Trust: The Future of Programmatic Buying
WEBOct 1, 2020 · Of all the issues dominating ad tech discussions, transparency is the one that most concerns buyers this year. Ultimately, it’s about trust – trust in programmatic, trust in vendors, trust in the emerging channels and, overall, trust in the industry. The issue of transparency has given rise to supply path optimisation (SPO), as the buyside ...
Captify Sells Majority Stake to SFW Capital; Revolut
WEBJul 15, 2021 · Search intelligence platform Captify has announced that it has sold a majority stake to US private equity firm SFW Capital Partners for an undisclosed sum. This year London-based Captify celebrates ten years since launch, as well as five years in the US market. The investment will be used to accelerate the firm's growth within the post-cookie ...